In a 23-country Ipsos survey, respondents gave store brands high marks for a lot more than price.

The chain this week kicked off a new phase of its "Oh yes we did" campaign, and it's asking consumers to help spread the word.

Producer Mark Burnett and Video In My Backyard (Vimby) have formed a partnership to develop branded content in the digital space. The new co-venture, as yet unnamed, will work with media companies and advertisers to implement "cost-effective branded..

Apple CEO Steve Jobs once famously said mobile advertising "sucks." Now, he's out to change that with the introduction of an ad network called iAd. Apple plans to offer iAd to application developers. The ads will differ from many standard mobile..

Polling finds Tiger Woods viewed with the expected level of disfavor, though he remains a draw for golf-tourney telecasts.

NEW YORK (AdAge.com) -- AT&T is undertaking an ambitious rebranding effort under the banner "Rethink Possible" that includes a redesign that updates its trademark logo. The new theme attempts to position AT&T as a lifestyle company..

The Nike+ running community had been a success in most of Europe, but uptake in Spain had been disappointing. The brand had been targeting hardcore runners who deemed it "not serious enough," so it needed to engage and educate a broader..

NEW YORK (AdAge.com) -- McCann WorldGroup Chief Growth Officer Matt Weiss is leaving his post after 17 years to join his former colleague, Lori Senecal, in leading crosstown shop Kirshenbaum Bond Senecal & Partners.

Here's how I typically consume web video series: I watch episode one, rave about it, then forget to come back for week two. But I've got The Onion's A.V. Club Undercover series marked on my calendar.

NEW YORK (AdAge.com) -- Staff at Farfar were told on Thursday the legendary Swedish digital ad agency is closing, five years after the four founders sold it to Aegis Group and it became part of the company's Isobar digital network.

NEW YORK (AdAge.com) -- Apple unveiled its take on mobile advertising -- the iAd -- which looks a lot like the kind of rich media units we've begun to see on many mobile ad networks.

NEW YORK (AdAge.com) -- The Federal Trade Commission today told privacy groups it is "carefully reviewing" their complaint that the commission should investigate the targeting practices of online advertisers.

CHICAGO (AdAge.com) -- Buffets Inc., which last year shelled out $32 million on measured media for its portfolio of restaurant brands including Old Country Buffett and Roadhouse Grill, is seeking a new agency for its creative-advertising account. The..

LONDON - Starbucks is making its first foray into the UK chilled coffee market, with the launch of two ready-to-drink ranges in May.

LONDON - Online shopping is set to overtake traditional in-store shopping with 90% of UK consumers searching for their latest purchase via the internet, claims a new report.

LONDON - The controversial Digital Economy Bill passed its third reading in the House of Commons last night.

LONDON - British Airways (BA) and Iberia have formally signed a deal, provisionally agreed in November, to merge and create one of the world's biggest airlines.

LONDON - Charly Classen, senior director of business development for EMEA at ESPN, has taken on the additional role of commercial director for the UK as the sports broadcaster ramps up its London based operations.

LONDON - Labour MP John Prescott has caused a stir in the election campaign after encouraging his Twitter followers to run down the Conservatives' Google ad budget.